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The Brief

We were asked to design a promotional CTU (counter top unit ) for one of our clients to be used in World Brands Duty Free Stores. The unit was intended to reflect the motorsport heritage from Ferrari and showcase a special edition branded Luxury watch for the brand.

The Process

To fulfil the brief, Step2 Design crafted the CTU using Solidworks. The design featured complex surface modelling to replicate the nose section of a F1 racing car. Our material selection included a GRP fabrication for the nose section, a steel powder-coated base with stainless-steel risers and integrated LED lighting. The unit also was clad in carbon fibre panels and vinyl grahics. The result was a unique and visually striking CTU that celebrated Ferrari’s herritage. This solution showcases our technical prowess in surface modeling, material selection, and innovative design.

Special thanks go to Amalgam Modelmaking Ltd who built the fixture for a design review prior to roll out.

    Trading Address

    Step2 Design Limited HERE
    470 Bath Road
    Arnos Vale
    Bristol BS4 3AP