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The Brief

This tasting table/retail display was originally developed as part of a Brand Refresh for Chivas Regal in conjunction with The Fletcher Project for Pernod Ricard Group. Step2 Design were responsible for providing the technical development drawings, submission documentation and with supporting the build and the in-store implementation.

The Process

The tasting table had to comply with strict airport guidelines using only Euro Class A2 compliant materials and was part of a range of items that were developed and produced for the Chivas Regal brand. We were briefed from a supplied loose concept visual which we had to translate into something that could be fabricated. We engineered this as a GRP moulded item, as this was intended to be part of a roll out programme. The complex shape leant itself to this production process due to the unusual geometry, and could be pre-coloured in the gel coat providing a durable finish. The table features halo lighting around the perimeter of the countertop and also around the base, with a small “hero” frosted plinth for the product. All of the lighting had to be compliant with regulations and had to be switchable and serviceable by a locked access door.

Special thanks go to Amalgam Modelmaking Ltd who built the fixtures and to The Fletcher Project.

    Trading Address

    Step2 Design Limited HERE
    470 Bath Road
    Arnos Vale
    Bristol BS4 3AP